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Shorter Loop
Corporate Brand Identity | Art Direction | UI
Designed an intuitive brand identity and UI for Shorter Loop, streamlining navigation and enhancing collaboration, effectively addressing user pain points in engagement and efficiency.

Logo
The Shorter Loop logo is a combination of a clear and bold wordmark along with a unique logomark that offers immediate visual recognition.
The logo is a representation of the fact that using the product, continuous iterations and feedback loops are shortened and Shorter Loops makes working in a team easier.





The divider is a design element used to segragate large and different types of content sections. It helps enforce layout spacing and ensure consistent padding between headlines and the content below them.
The Divider


The Loop is a storytelling device that illustrates collaborative nature and working together to achieve something great.
The Loop
Photography
With an audience of global buyers, the priority remains to showcase the humans at work with respect and professionalism. The expressions depicted in the photos should depict positivity, focus, confidence and productivity. It should look genuine and never staged.



Image Treatment
A standardized photo treatment is applied to all photos to ensure a unified appearance, regardless of the application or subject matter.
Original Photo



Shorter Loop edited photo



Icons
Shorter Loop uses a set of single lined icons to keep it consistent with the clean visuals and focus on ample whitespace.


Illustrations
The illustrations used will be very clean with a lot of white space and minimal details - no facial features on human elements, no detailed screens, just line drawings for a clean look.





Whitepapers

Micro-Interactions



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