top of page

Shorter Loop

Corporate Brand Identity | Art Direction | UI

Designed an intuitive brand identity and UI for Shorter Loop, streamlining navigation and enhancing collaboration, effectively addressing user pain points in engagement and efficiency.

lopp_edited_edited_edited.png

Logo

The Shorter Loop logo is a combination of a clear and bold wordmark along with a unique logomark that offers immediate visual recognition.

The logo is a representation of the fact that using the product, continuous iterations and feedback loops are shortened and Shorter Loops makes working in a team easier.

coloura.png
logo_edited_edited_edited.png
Logo.png
type1.png
type2.png

The divider is a design element used to segragate large and different types of content sections. It helps enforce layout spacing and ensure consistent padding between headlines and the content below them.

The Divider

Group 1000003627_edited.png
sl4_edited.jpg

The Loop is a storytelling device that illustrates collaborative nature and working together to achieve something great.

The Loop

Photography

With an audience of global buyers, the priority remains to showcase the humans at work with respect and professionalism. The expressions depicted in the photos should depict positivity, focus, confidence and productivity. It should look genuine and never staged.

Group 1000003633.png
Frame 43.png
Frame 44.png

Image Treatment

A standardized photo treatment is applied to all photos to ensure a unified appearance, regardless of the application or subject matter.

Original Photo

p1.png
p2.png
p3.png

Shorter Loop edited photo

p1q.png
p2q.png
p3q.png

Icons

Shorter Loop uses a set of single lined icons to keep it consistent with the clean visuals and focus on ample whitespace.

Icons.png
Icons.png

Illustrations

The illustrations used will be very clean with a lot of white space and minimal details - no facial features on human elements, no detailed screens, just line drawings for a clean look.

i3.png
Ill2.png
Ill3.png
Ill1.png
Ill4.png

Whitepapers

Whitepaper.png

Micro-Interactions

WhatsApp Video 2024-05-27 at 01.04.36_a76e7d2a.gif
WhatsApp Video 2024-05-27 at 16.14.58_18748e4f.gif
Untitled video - Made with Clipchamp.gif
bottom of page