Next Chapter Raise
Project: Visual Identity Rebrand and Course Marketing
Next Chapter Raise is a funding ecosystem designed to inspire, educate and connect female founders with savvy investors and strategic advisors. NCR wants to empower women globally to reach their potential and get funded faster.
A very niche target audience with a very specific offering, the brand positioning needed to be such that it drives awareness and educate women about entrepreneurship and fundraising.
Selling the product and courses came in secondary.
The design strategy
General style is to use images in most of the posts, cutouts of women wherever possible along with white space to not make it feel cluttered with textual content.
Various content buckets were developed focusing to drive awareness about entrepreneurship and success stories of women
Incorporating various design approaches in a single carousel, and make it continuous - it forces the user to swipe through to the end of the post, thus driving engagement.
Launch video for the first NCR course - inviting users to join the Pitch Perfect cohort
BEYOND BOOTSTRAPPING BOOTCAMP
Landing Page Design for the Bootcamp
Website launch and course teaser videos