Silver Talkies
Project: Social Media Design and Marketing
Silver Talkies Club is a group of warm, young-at-heart and spirited older adults exclusively created for those above 55 years of age.
The Challenge
In order to communicate the brand story and generate interest, the target audience for a brand like Silver Talkies is huge. 55+ audience on social media is lesser compared to a younger audience. The metrics can vary if we consider different platforms. So the idea is to primarily target people whose parents fall in that category and create content that intrigues and generates an interest in them as well as their parents about the Silver Talkies Community.
Hopping on to the AI bandwagon
Campaign 1
We started exploring AI image tools to imagine a world where older people could be
anyone they wanted to be. But then we stopped.
Campaign 2
Technically 64 years of age, even though Barbie has undergone various transformations in terms of her appearance and career choices, reflecting the changing ideals of beauty and culture, her age has never been officially changed in the traditional sense, and she continues to be portrayed as a young figure.
We used Midjourney to imagine what an Indian version of Barbie and Ken would look like
if they were represented in their real age.
Creating content around various events happening to keep audience engaged and tell them what's in store for the Silver Talkies Community
Mothers Day Ad Campaign
A fun, quirky and a relatable take for the Mother's day campaign.
We created 3 separate ads, targeting 3 sets of audiences to have a wider reach.
SET 1
SET 2
SET 3
Brand Video
Created on the completion of 4 years of the Silver Talkies Club
Telling stories about an older and bolder generation
Youtube Thumbnails
Introducing members while giving a fun and young vibe
Growing old in age is inevitable but growing old in mind, body and spirit can be prolonged with the right mindset and lifestyle. Active ageing is the most promising and economical form of preventive healthcare and this belief forms the core of this work.
The vision of Silver Talkies is to build a society where older adults can age gracefully with empowerment and dignity.