Red Chief Fitness

Project: Establish a basic brand identity

RCF is a fitness brand focused on Home Workouts. The primary objective is to let people know you don't need a gym to start your workout journey.

It focuses on educating people about the importance of right workout plans based on individual needs.

The Challenge

People think working out needs tons of equipment and a proper gym set up. It is exactly this myth that RCF wants to bust, and all you need is a proper workout plan curated as per your needs. Start out from your place of comfort - your home. And eventually gain the confidence to hit the gym.

Brand Elements

YouTube Thumbnails

YouTube Intro Video

Instagram Visual Identity